Yuengling Ice Cream to make regional comeback

By - Last modified: September 25, 2013 at 10:17 AM

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Contributed photo: Yuengling Ice Cream, founded in 1920 to take the Yuengling family brewery through prohibition, will be re-introduced in March.
Contributed photo: Yuengling Ice Cream, founded in 1920 to take the Yuengling family brewery through prohibition, will be re-introduced in March.

Back by popular demand – Yuengling Ice Cream.

While the name Yuengling may be best known for brewing America's oldest beer, true die-hard Yuengling fans know that the reason the brewer got to be the oldest was because it remained open during the prohibition era by switching operations from beer to ice cream in 1920.

When prohibition ended, a different branch of the family kept the ice cream brand going through 1985.

"My father ran the company, and none of my siblings wanted to take it over," David Yuengling, the man behind the brand's rebirth, said this morning.

Thirty years later and after countless requests from fans of the regional favorite, David Yuengling saw things differently, he said.

Joined by Rob Bohorad, who will serve as chief operating officer, Yuengling will be relaunching the brand that his great-grandfather founded so long ago.

Fresh batches of Yuengling brand ice cream will be hitting the store shelves starting in March 2014.

And if initial reaction is any indication of success, the cold treat should meet with a warm reception.

"You wouldn't believe the things posted on Facebook yesterday," Yuengling said. "I was really surprised. I didn't think there were so many fans out there, but we got over 2,000 likes within hours."

While the name remains the same, the ice cream itself is being upgraded, he said.

He said the old ice cream had artificial colors and ingredients. The new ice cream won't.

Also, he will source all of the dairy locally from Orwigsburg area farms and will be using as many locally sourced products in the ice cream as possible.

For example, the chocolate-covered pretzels in the new Vanilla Fudge Chunk with Pretzels are made by Gertrude Hawk.

The ice cream itself will be manufactured on contract by Leiby's Ice Cream in Schuylkill County.

It will be sold regionally in Pennsylvania and south to Virginia, which reflects the original marketing area from 1920.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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