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Businesswomen tell their story of success

By , - Last modified: September 24, 2013 at 10:03 AM

Three women told their story of business success today as the Greater Lehigh Valley Chamber of Commerce Women’s Business Council presented its monthly luncheon
at Historic Hotel Bethlehem.

The event, with the theme of “Dreams to Reality,” included a three-person panel of Kate Falasca, owner of Sophistikate; Carmen Toro, owner of Beauty Alibi; and Silvia Hoffman, partner of MKSD Architects.

“They know their questions in advance, so they touch on their journey and who inspires them,” said Jen Raftery of the WBC.

Some of the topics included how the women put their raw talent and passion to work, side-stepping obstacles and recognizing opportunity.

The event was part of the WBC monthly series for businesswomen, which next month will be an evening gathering for its Athena and Athena Young Professional Awards.

The 30th Anniversary Athena Awards ceremony is scheduled for 5 p.m. Oct. 15 at the State Theatre Center for the Arts, Easton.

The Athena Award honors people who demonstrate excellence, creativity and initiative in their business or profession; who provide valuable service by contributing time and energy to improve the quality of life for others in the community; and who actively assist other women in realizing their full leadership potential.

The Athena Young Professional Award is an extension of the Athena Award and honors an emerging leader in her business or profession who gives back to the community and serves as a role model for other young women.

November will include another luncheon for businesswomen to gather and share their experiences.

“It’s primarily networking, but there’s always an educational presentation,” said Danielle Joseph, vice president of the WBC mission councils. “We’re there to be a resource for women in business.”

Write to the Editorial Department at editorial@lvb.com

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