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Sam Adams hosts free 'speed coaching' event tonight

By , - Last modified: September 12, 2013 at 11:32 AM
Participants enjoy a speed coaching event at Sam Adams Brewery.
Participants enjoy a speed coaching event at Sam Adams Brewery. - (Photo / )

Small-business owners in the food, beverage or hospitality business looking for advice on marketing, sales, distribution and other issues can participate in a speed coaching event hosted by Sam Adams Pennsylvania Brewery in Breinigsville at 6 tonight.

Sam Adams Brewing the American Dream Lehigh Valley and Accion, a nationwide lending network, are teaming with Rising Tide Community Loan Fund in Bethlehem to host the event, with networking at 6 p.m., followed by a program from 6:15-8:30.

During the reception, participants can sign up for a variety of consulting stations, including marketing and e-commerce, packaging, sales and distribution, business financing and legal advice. Participants receive one-on-one coaching from Sam Adams experts and regional industry professionals.

"We began partnering with Sam Adams last year, but we've been at the event as a resource for about four years," said Chris Hudock, director of The Rising Tide Community Loan Fund.

One of the biggest benefits of the event is small-business owners can get free access to a variety of professionals, including attorneys, accountants and those in the marketing field.

"There's an opportunity to network, and it's also an opportunity if you are serious to really learn and help grow your business," Hudock said this morning.

Hudock said about 50 people are expected to attend the event. Walk-ins are welcome.

Those interested in signing up can do so at www.therisingtide.org. A registration link also can be found at samueladamsbrewingtheamericandreamlehigh.eventbrite.com.

The brewery is at 7880 Penn Drive in Breinigsville.

According to the Sam Adams website, since launching the program in 2008, the company distributed more than $2.5 million in capital to more than 270 small food and beverage businesses and coached more than 3,000 small-business owners at its signature speed coaching events.

In 2012, the company expanded the program nationwide and made an additional philanthropic investment of $1 million to support small-business owners through coaching events in more cities, micro-loans and a new online community.

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Brian Pedersen

Brian Pedersen

Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 4108. Follow him on Twitter @BrianLehigh and read his blog, “Can You Dig It,” at http://www.lvb.com/section/can-you-dig-it.

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