$1.5M bakery slated for upscale Sands mall

By - Last modified: July 30, 2013 at 10:13 AM

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Photo by Brian Pedersen: Construction on the Joli Bakery and Cafe is currently underway.
Photo by Brian Pedersen: Construction on the Joli Bakery and Cafe is currently underway.

A French bakery and café will join The Outlets at Sands Bethlehem as the newest addition to the mix of upscale establishments when it opens in August.

"We think that fits the upscale outlet mall that's being created there," said Adam Kaufer, an owner of Joli Bakery & Café. "We make everything from scratch, and everything is baked daily."

In an interview, Kaufer said the estimated cost of the project is $1.5 million. Serfass Construction Company Inc. in Allentown started building the site in May and recently was finishing up millwork and tile work for the 2,700 square foot site on the first floor of the indoor mall.

The construction firm also built the Sands Bethlehem Events Center and European Body Concepts, a spa next to the new bakery, said Matthias Fenstermacher, vice president at Serfass. The firm also is working on Eccoci & Limited Editions for Her, a 5,000 square-foot women's clothing store which it will build inside the mall, Fenstermacher said.

For the bakery and café, Serfass will bring 400 square feet of outside patio space, including seating and umbrellas, to serve as the place for customers to sit and eat, according to Fenstermacher.

The bakery and café will seat about 30 to 40 people and open Aug. 20, but could open sooner, Kaufer said. The other owners are Joel Perez and David Pipe. Kaufer said there will be a grand opening event with Sands Casino Resort Bethlehem from 10 a.m. to 9 p.m. Aug. 29.

The establishment will include a full bakery with ovens that offer a variety of sandwiches, croissants and traditional baked goods, with Illy as a coffee provider, Kaufer said.

At the start, Kaufer said, the business would employ 20 to 25 people.

"We will be providing some wholesale business to the restaurants at the Sands," Kaufer said. "The Sands brings in about eight million people per year, so there's a captive audience built into it already. We wanted it to be our flagship location in case we do any expansion in the future."

Doors that slide in an out will create the vibe of an open air market and send the smells of fresh baked goods out into the mall, Kaufer said. It's something he described as "a huge perk."

Brian Pedersen

Brian Pedersen

Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at brianp@lvb.com or 610-807-9619, ext. 108. Follow him on Twitter @BrianLehigh and read his blog, “Can You Dig It,” at http://www.lvb.com/section/can-you-dig-it.

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