Weis hosts grand reopening celebrations for two stores

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Photo Courtesy of Weis Markets Inc.
Photo Courtesy of Weis Markets Inc.

On the heels of opening the Lehigh Valley’s first Leadership in Energy and Environmental Design certified supermarket, Weis Markets celebrated the grand reopening of two of its recently remodeled stores on June 23.

The Sunbury-based grocer invested $1.4 million in renovating its Whitehall store on MacArthur Road and $1 million in renovating its Macungie store on Route 100.

In addition to new and updated décor, which Dennis Curtin, Weis director of public relations, said will give the stores a “lighter and more vibrant feel,” the new stores boast changes in produce, deli, seafood and bakery.

Some of the changes included adding more refrigerated space.

“The result is expanded variety in every department and a more convenient shopping experience,” Curtin said.

The stores remained open during the upgrades. For more information, visit www.weismarkets.com.

An STS Tire and Auto Center has opened in Quakertown. A grand opening was June 21.

STS, a chain of employee-owned, full-service car centers, was founded in 1958 in Somerset County, New Jersey.

The company said that it is expanding its network in the tri-state area by more than 20 percent, and will be adding 25 new stores in the region.

The Quakertown store will be managed by Eric Cota. It is at 680 Southwest End Blvd. in the borough.

Price Chopper opens Marshalls Creek store

Price Chopper held a grand opening in June at its newest store in Marshalls Creek. Open 24 hours a day, the store was built with many smart technology “green” features, making it a high-efficiency and environmentally sustainable market.

Price Chopper stores are owned by The Golub Corp. There are currently 129 stores in the Northeast.

The new store is at 4547 Milford Road in Marshalls Creek. For more information, visit. www.pricechopper.com.

Valley Preferred launches program

Valley Preferred is launching a collaborative accountable care initiative with Cigna to improve patient access to health care, enhance care coordination and achieve the goal of improved health, affordability and patient experience.

Under the program, Valley Preferred physicians monitor and coordinate all aspects of an individual’s medical care. Patients continue to go to their current physician and will automatically receive the benefits of the program.

There are no changes in any plan requirements regarding referrals to specialists.

Patients most likely to see the immediate benefits of the program are those who need help managing chronic conditions, such as diabetes or heart disease.

The program is Cigna’s first collaborative accountable care initiative to launch in Pennsylvania. It begins July 1.

Collaborative accountable care is Cigna’s approach to accomplishing the same population health goals as accountable care organizations, or ACOs. The program will benefit about 5,000 people covered by a Cigna health plan who receive care from Valley Preferred primary care and specialty physicians.

Frozen yogurt shop opens in Downtown Easton

A new frozen yogurt and coffee shop has opened in Downtown Easton. Frozenlandia held a grand opening June 19.

The shop offers 21 flavors of frozen yogurt, Columbian coffee, pastries, cholados and smoothies.

There is free Wi-Fi and a playground for children.

Frozenlandia is at 24 Center Square, Easton.

Vinyl gets new life in Downtown Easton

As Downtown Easton gains traction with redevelopment, one new business is aiming to capture people’s interests in a revitalized musical format — vinyl records.

“We want to be part of Easton’s rebirth,” said Brad Scott Smith, manager at Used Grooves, a used records store that opened on Northampton Street in Easton about a month ago. “Everything comes back eventually. It’s nice that records are coming back because it’s a way more interactive experience and it sounds better.”

The store also sells clothing and is the official U.S. carrier of the Liquid Sky clothing line, Smith said. Used Grooves also will be the national carrier for Nitty Gritty, a record cleaning machine that costs $600 to $2,200. These devices are for the avid collector, he added.

Aside from selling records, owners Peter Ruzich and Ken Conners have long-term goals of Used Grooves starting its own record label and possibly booking talent, Smith said.

“If we went online and franchised the place out, this would be the flagship store,” Smith said.

The store covers all types of music, from metal and rock to jazz, hip-hop and electronic.

“We’re musically unbiased here,” Smith said. “We have over 8,000 catalogued records but we keep buying more.”

Younger generations also are starting to discover records, which offer elements that formats such as iTunes and compact discs do not, he noted.

“The artwork was great, you can see the times change, you could see the evolution of society,” he said.

The store has a website, www.usedgrooves.com, and a Facebook page where it posts music videos and its database of albums, updated daily. All items that it sells in the store will eventually be available online once the website becomes an online store, Smith said.

In late July, the store is planning an official grand opening.

Used Grooves is at 401 Northampton St. in Easton. For information, call 610-252-8282.

Editor’s note: We want to hear about your new business or product. Contact Stacy Wescoe at 610-807-9619 ext. 104 or send an email to stacyw@lvb.com. To be considered, a new venture should be fewer than 60 days old or starting within 60 days.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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