Crowds flocked to the unveiling ceremony this morning of the new Crayola Experience, which reopened today in Downtown Easton after being closed for several months for expansion and renovation work.
"We wanted to bring the Crayola brand to life," said Vicky Lozano, vice president of corporate strategy for Crayola LLC. "It's an attraction that celebrates kids and celebrates the Crayola brand."
With a total of 60,000 square feet and more than 20 different attractions, Crayola is striving to become a place where children can be creative with their ideas, Lozano said. For years, the Crayola Experience has been a primary driver of traffic to Easton's downtown.
"We have a couple of things that were really popular, but were reinvented," Lozano said. "The majority of things are brand new."
Highlights of the new facility include a new Crayola store, a café with Crayola-inspired foods and activities that include making custom markers from scratch, water table attractions, projected art surfaces and a green screen photo booth.
Kristin Luise, marketing and sales manager for Crayola, said the expansion is significant because it allows "us to be able to showcase Crayola as it is now."
"We have a lot of different hands-on experiences," Luise said. The company has gone far beyond offering just markers and crayons.
As an example, digital experiences such as the Art Alive! exhibit allow participants to digitally create characters from one of 48 iPads and transit the images to large projected surfaces, Luise said.
"I've had the opportunity to see this come out of the ground," said Easton Mayor Sal Panto. "The new experience is unbelievably awesome. It's just a totally different experience."