Corporate center in Allentown lands first tenants

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Photo by Stacy Wescoe: Carmen Toro has opened a shop on West Broad Street in Bethlehem.
Photo by Stacy Wescoe: Carmen Toro has opened a shop on West Broad Street in Bethlehem.

StoudtPoole PLLC, an accounting and business consulting firm, will be the first tenant moving into the new addition at the Butz Corporate Center in Downtown Allentown. The new 1,000-square-foot office on the second floor in the addition was designed by Roberson Butz Architects and will include two offices, a common work area and conference room.

A new eatery will be moving into the addition as well.

The owners of The Deli Plaza 2, Mike Eleshaky and Mohamed Mansour, will be opening Veeny Pizza this summer. Their new restaurant, also to be designed by Roberson Butz Architects, will offer hot sandwiches and handmade, healthier, thin-crust pizzas with vegetables. Also included on the menu will be mini pizzas, appetizers and desserts.

The Deli Plaza 2, in the original Butz Corporate Center, will continue to carry breakfast items, cold sandwiches, wraps and soups, and the new Veeny Pizza will carry hot menu items.

The building is on the southeast corner of Ninth and Hamilton streets in Allentown.

Makeup artist opens store

for own product line

Last year, Carmen Toro launched her own line of makeup, Beauty Alibi by Carmen Toro. Now, after a year of marketing her product online and at spas, Toro opened her own storefront on West Broad Street in Bethlehem.

Toro, who has been an aesthetician for more than 14 years, sells her products in the Beauty Alibi shop and also counsels customers on how to get the most out of their makeup.

Services include makeup application, facials and waxing for men and women.

Toro said her goal with the makeup line is to “bring out the inner goddess” in women. She created the formulation for the products using minerals and ingredients that she always preferred working with in her career.

Products range from moisturizers to mineral base makeup, blushes, eye shadows and lipsticks.

Beauty Alibi by Carmen Toro is at 16 W. Broad St., Bethlehem. For more information, visit www.beautyalibi.com or call 610-866-3601.

Santisi expands with retail shop

A Lehigh Valley importer of Italian food products again is expanding. Santisi Imports Ltd. is opening a retail store to complement its showroom and warehouse on Stones Crossing Road in Easton.

While 67 percent of his business is wholesale commercial accounts, President Phil Noto said his business to private customers is growing.

With overall sales up more than 62 percent since 2011, it seemed that it was a good time to open a retail store to boost the direct-to-consumer end of his business, he said.

“Our building location was rezoned late last year and we were able to begin selling products as retail just before the holidays,” Noto said. “Prior to this, we were zoned light industrial and thus could only operate as wholesale distribution.”

The importer, which has been in operation since 2005, sells items ranging from olive oils and vinegar to pasta and canned Italian tomatoes, as well as other hard-to-find fare.

He had a grand opening of the retail store planned for May 18.

Santisi Imports is at 601 Stones Crossing Road Suite B, Easton. For more information, visit www.santisi-usa.com or call 610-438-5487.

New boutique aims to cater to all types of women

Charm and Beauty Boutique is a new shop in the Easton area where women of all ages and sizes can shop for fashionable clothes.

Owner Constance Brown, a recent transplant from New York, said she has been running a successful online fashion business the past seven years. With her family’s move to Nazareth, she said she saw an opportunity to open a bricks and mortar store as well.

In addition to having fashions for women sizes one through 3X, Brown said she carries clothing for both nightlife and office and for a range of ages.

“I’ve always dressed everyone from my grandmother to my little nieces,” she said. “It’s what I love to do. I love to find outfits that are right for everyone.

Charm and Beauty Boutique is open Tuesdays through Saturdays 11 a.m. to 7 p.m. and Sundays noon to 4 p.m. She also will have hours every other Monday.

Charm and Beauty Boutique is at 2695-C Freemansburg Ave., Easton. For more information, call 610-438-1694.

Viddler expands services

Bethlehem-based online video solutions provider Viddler has released a standalone version of its online video subscription service.

CEO Tom Stine described Viddler Subscriptions as a complete “video store in a box” solution for small businesses, educational organizations and entertainers who want to sell their video content online.

“Online video is taking over the high-end video entertainment industry, but there hasn’t been much available to the little guy,” Stine said. “There is a real business-need here. Creating video for training or entertainment purposes has never been easier, but actually selling it has been a problem.”

He said with Viddler Subscriptions, video content creators can set a price and offer content to their customers, constituents and fans.

For more information, visit www.viddler.com.

Editor’s note: We want to hear about your new business or product. Contact Stacy Wescoe at 610-807-9619 ext. 104 or send an email to stacyw@lvb.com. To be considered, a new venture should be under 60 days old or starting within 60 days.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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