David Jaindl, owner of JaindlAG, a division of the Jaindl Companies of Orefield, is joining forces with Tough Mudder LLC, a company that hosts national endurance challenge tests.
Jaindl will lease 400 acres north of Allentown for the Tough Mudder challenge June 1 and 2. The company said the event at Raven Valley farm in Schnecksville is sold out for Saturday; registrations are still being accepted for Sunday.
"Registration is closed for Saturday with 15,000 participants," said Jaindl. "Sunday should be another 7,000 participating."
Over the event weekend, organizers expect about 22,000 participants.
"It does bring people into the area and it does make people aware of the region," said Mike Stershic, president of Discover Lehigh Valley. "It draws a lot of people from outside the area. We are looking forward to their arrival in June."
Tough Mudder previously conducted events at Bear Creek Mountain Resort, said Stershic. Since the planned event in Schnecksville is much larger, it could bring a greater impact, he added.
"Hosting a Tough Mudder event results in a significant positive economic impact to the area, which is estimated to be between $3 million and $5 million per event," said Evan Seely, operations manager at Tough Mudder in a statement. "On average, 40 percent of participants stay overnight in local hotels. Local retail, food and gas sales increase substantially. We anticipate 6,000 cars and 150 buses to come to the event," Seely said.
Tough Mudder challenges consist of a 10-mile obstacle course designed by British Special Forces to test all-around strength, stamina, mental grit and camaraderie.
Tough Mudder supports the Wounded Warrior Project. To date, Mudders have raised more than $5 million to support thousands of troops returning from the battlefield.
Jaindl said he would donate the money earned through the lease of the property to Wounded Warrior and other local community organizations.
He said several local companies will be represented as participants in the event, including Zator Law Offices LLC, Bracy Contracting Inc. and the Jaindl-family companies.