It's not every day that the CEO of the franchise you manage walks into your business, but that's exactly what occurred recently when Retro Fitness CEO Eric Casaburi walked into its Palmer Township location incognito for an episode of “Undercover Boss,” a popular series airing on the CBS television network.
"It was an honor to be chosen; I think it showed a real good story," Bill Daly, general manager of the Palmer Retro Fitness, said of the episode that aired last Friday night. "It lets people know we have real people working here."
In episodes of the show, the CEO disguises himself as someone else in order to evaluate how employees truly interact with customers and clients on the job and to see how effective they are at performing daily work functions.
Casaburi tricked the employees – including Daly – into thinking that Casaburi was a washed-up child star looking for a fresh start. That was the premise for having a camera crew at the gym that day.
"They filmed us, asked us a bunch of questions." Daly said.
Though there was a camera crew involved, Daly did not feel anxious or nervous, he said.
Three Retro Fitness locations were shot for the episode and "ours was the good episode," Daly said, referring to one of the locations in which a client was not treated well.
The Palmer Township segment of the episode portrayed a good story about Megan Pustaver as a front-desk employee. She shared her story about how she lost about 60 pounds after she got a job at Retro Fitness and trained there, Daly said.
Overall, he said, the coverage helps the business.
"Hopefully, it can let people know that we're not a money-hungry gym; we're here to change lives," said Daly.
Retro Fitness is headquartered in Colts Neck, N.J.