Without Crayola in the Easton's downtown, city Mayor Sal Panto said its current revitalization wouldn't have been possible.
“Because of Crayola, we are the most colorful city in the United States,” Panto said last week at a behind-the-scenes tour for media and VIPs at Crayola. “Without Crayola to bring people to the city we wouldn't have seen such a blossoming of the downtown stores and restaurants.”
Designed to preview renovations and give tour-goers a sneak peek at the new exhibits on tap at the Crayola Experience, the tour also featured remarks from Crayola's Vice President of Corporate Strategy and Development Vicky Lozano and company CEO Mike Perry.
The multi-million dollar renovation project began in February and is designed to expand the facility on Centre Square in Easton to 65,000 square feet. Lozano said the additions, along with major renovations, are expected to increase tourism to the venue by about 100,000 visitors for a total of 400,000 visitors per year.
“It's not the same Crayola experience; now it's really alive,” Panto said.
The new Crayola Experience, expected to open in time for Memorial Day weekend, will include four floors and 18 interactive attractions and utilizes the newest technology and applies it to a variety of creative experiences.
“This is what Crayola is good at doing: intersecting technology and creativity,” said Lozano, who guided participants on a tour of the work-in-progress.
Guests will have one-of-a-kind opportunities to build their own crafts using a variety of Crayola products including melted wax, airbrush tools and will even have the chance to create their own crayon wrapper with their name.
“We always want to do something different. [These exhibits] offer a chance for kids to do things they can't do at home,” Lozano said.
The new experience also houses an onsite gift shop that will be packed with souvenirs, including two-pound crayons and mix-and-match marker and crayon selections.
The tour also included a glimpse of the new Crayola Café, which will offer Crayola-inspired foods from colorful cupcakes to design-your-own pizzas.