Instagram is a photo-sharing community that is growing rapidly throughout the world.
With this valuable marketing tool, your business has the ability to increase your brand recognition, boost your exposure and create a huge demand for your goods and services.
Instagram boasts more than 100 million users, and businesses that avoid this tool are missing a valuable opportunity to connect with potential customers in a unique way.
Instagram allows your customers the opportunity to mobile window shop. You can show off a collection of your products in a way that was previously difficult. Your business can create a slideshow of what you have to offer or even create contests asking your customers to guess which product is shown in a close-up shot.
With Instagram, you have the ability to not only visually show your product, but also to engage your customers in a conversation about them. This helps to create a relationship and a solid link between your company and the people you need to keep it running.
PUT A FACE WITH A NAME
There are many times where your customers will only interact with your employees over the phone.
With Instagram, you can put a face with a name and take the opportunity to introduce your employees to the world. Introducing the faces of your employees helps to humanize your product and your company.
We recommend creating an ongoing campaign featuring staff from each department within your company. Share fun facts and details about each employee to put a human face on your brand.
Instagram also offers your company the ability to link in with other social media sites.
Rather than updating 10 different sites with new information, you can constantly be updating your profiles with new pictures and text. With one simple push of a button you will have new information posted to several different sites and inform users that you have a new profile they should link to.
Research has shown that customer loyalty is tied directly to the type of connection and communication you develop with your customers. For example, customers felt valued when comments that were made on social media sites resulted in a reply or thank you from the company.
Instagram offers you a new way to engage directly with all of your customers. Customers can “like” your pictures or leave comments. This also gives you a chance to give them information about where they can purchase each of your products.
Potential customers don’t know they want to buy your product until they see it. You’ll be amazed at how quickly your customer base grows once you have the opportunity to show your product and what it can do in a visual form.
Showcase your best sellers and build anticipation about new products to keep customers coming back for more.
Many businesses avoid the social media marketing hype – and often they will pay the price. But social media has been proven as an effective way to gain new customers and to keep the ones you already have.
Instagram is simply another weapon in your arsenal to destroy the competition with your record sales.
And who would pass up an opportunity like that?
Ed Kundahl is president and owner of Allentown-based IdeaOverTen, an Internet marketing agency and web development company that offers clients total search marketing and interactive media solutions. His roots are in small-business search engine optimization and marketing and making sites user friendly and accessible to search engines. He can be reached at firstname.lastname@example.org.
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