Emmaus shop opens with new name and location

By - Last modified: March 15, 2013 at 9:19 AM

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Photo by Stacy Wescoe: Brett Schwelm, left, and Christopher Schmidt get ready to open the Emmaus Run Inn on Saturday
Photo by Stacy Wescoe: Brett Schwelm, left, and Christopher Schmidt get ready to open the Emmaus Run Inn on Saturday

After more than 30 years as the Finish Line, a Lehigh Valley runners store is getting a new name and new location in Emmaus.

Finish Line, which was located in Allentown for 26 years before moving to the Emmaus Triangle five-and-a-half years ago, will have a grand opening Saturday at its new location with its new name.

Now located a few blocks away on the borough's Main Street, the shop will be known as the Emmaus Run Inn.

There were several reasons for the move and name change according to Finish Line owner Christopher Schmidt.

He has partnered with Bob Schwelm, owner of the Bryn Mawr Running Co. and the new space and name gave the store room to grow.

He noted that the new location is about twice the size of the old one, which will allow the partners to bring in more running shoes and apparel. The name change will allow the store to take on Internet sales in the future – as both men would like to do – something they couldn't do before because of an existing Internet running shoe retailer with a similar name.

With the new name will come a new theme, said Schmidt. With the name 'Run Inn' sounding like a play on an old bed and breakfast, he hopes to create an old-fashioned, homey-type atmosphere in the store, but with the latest in running shoe gear.

The Emmaus Run Inn is located at 322 Main St., Emmaus.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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