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Consulting firm helps job seekers shine online

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A Bethlehem man has launched an online consulting business to help people build their personal brand.

Dave Burrington started Dave Burrington Consulting this month to help clients understand the value and importance of having credible online profiles. He consults on such areas of online presence as personal blogs and social media.

“With more and more employers plugging candidates into search engines, it is imperative that applicants provide them reasons why they would be a good fit,” said Burrington.

Burrington, who also works in the restaurant industry, said he sees his company use Google and social media to screen candidates for managerial and other positions. And he said it’s a good tool.

“Applicants can say anything on their resume or in their interview,” said Burrington. “Then you go on their social media and find a totally different person.”

He said the key is to have the person you’re showing online be in line with the type of person a company wants to hire.

He said he helps to build a client’s online profile with basic search engine optimization tools and relevant skills and experience, hopefully to increase the response rate for potential jobs.

For more information, call (610) 657-1525.

Hydro-ponics store blooms in Bath

Hydro-Ponics of the Lehigh Valley is now open on the Beth-Bath Pike (Route 512) in Bath. It is the third location for the company, which also has locations in Harrisburg and Alabama. Tom Fine, co-owner and general manager of the Lehigh Valley store, said the new location seemed like a perfect fit.

“It’s a good area, plus there are a lot of greenhouses around here. For example, Amore Farms is right down the road,” he said.

Fine said he hopes the addition is one step in future growth for the company and the industry.

“We definitely plan to grow,” he said. The store targets small pocket farms, which are becoming increasingly popular in the region because of their ability to specialize and farm year-round in greenhouses or indoors using lighting.

The store sells nutrients, lighting and systems for all hydroponic gardening and farming.

Hydro-Ponics of the Lehigh Valley is at 7576 Beth-Bath Pike, Bath. For more information, call (610) 837-7500.

Salon opens second shop

J. Morgan Salon and Home will celebrate the grand opening of its new location in Easton on March 9.

This is the second shop for J. Morgan; it has nearly 4,000 square feet of space.

On its website, the salon describes itself as a Redken and Pureology salon with a blow-dry bar and a home decor shop on the second and third floors of its building.

The address is 252 Spring Garden St., Easton.

Vendor joins market

The Easton Farmers’ Market winter market is getting a new vendor. Eat This is a family-owned business specializing in made-from-scratch preservatives and desserts. The business has been in operation since 2011 in Erwinna.

Editor’s note: We want to hear about your new business or product. Contact Stacy Wescoe at (610) 807-9619 ext. 104 or send an email to stacyw@lvb.com. To be considered, a new venture should be under 60 days old or starting within 60 days.

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Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 4104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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