PPL Corp. of Allentown has bought the naming rights to the hockey arena, which is under construction in Downtown Allentown.

The announcement was made jointly by William H. Spence, chairman, president and CEO of PPL Corporation, and Jim and Rob Brooks, co-owners of the Phantoms.

The dollar amount of the 10-year agreement was not disclosed.

George Lewis, director of corporate communications for PPL, said the investment was part of an ongoing commitment to economic development in the city's downtown.

"PPL has been in the downtown since it was founded in 1920," he said. "We have an interest in promoting Allentown, where we are located and where many of our employees live."

Lewis said the construction of PPL Plaza at Ninth and Hamilton streets was the latest of many major corporate commitments to redeveloping Allentown. He said he views the investment in the arena as a continuation of the company's investment in the city and the region's economic well-being.

The naming rights agreement was facilitated by Front Row Marketing Services, a subsidiary of the sports and entertainment firm Comcast-Spectacor.