Rodale family turns old landscaping building into gift shop

By - Last modified: December 21, 2012 at 9:53 AM

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Photo by Stacy Wescoe: Marlow Rodale stocks the bookshelves at Rodale's General Store. The shop will exclusively feature titles printed by Rodale Inc.
Photo by Stacy Wescoe: Marlow Rodale stocks the bookshelves at Rodale's General Store. The shop will exclusively feature titles printed by Rodale Inc.

Members of the Rodale family have opened Rodale's General Store just down the street from the Rodale Inc. corporate headquarters in Emmaus.

The store, which is managed by Heidi Rodale, will – of course – feature books and magazines sold by Rodale Publishing, but more than that, it will serve as a coffee cafe and gift shop.

The shop is something she said she had envisioned for quite some time, but when the Hursh's Landscaping building became available she knew it was the right time and place to open such a shop.

"The location really inspired us," said Rodale. "It used to be so ugly and we restored it."

She said the adaptive reuse of such a property is at the core of her family business' values and creating the store there fit in with the Rodale style.

Mark Kintzel, who will serve as the store's manager of creative services said Rodale's General Store will sell pre-packaged organic cookies, muffins, fruit and other snacks. Coffee will be brewed on the premises as well. There will be an area for customers to sit and enjoy their purchases.

The store will also carry gift items and fresh floral arrangements.

Rodale's General Store is located at 1002 Pennsylvania Ave., Emmaus.

More information can be obtained by calling (610) 928-1050.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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