Bethlehem designer launches clothing line

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Photo by Stacy Wescoe: Lauren Midlam poses with her clothing line on sale at American Hairlines' Pop Mart in Bethlehem.
Photo by Stacy Wescoe: Lauren Midlam poses with her clothing line on sale at American Hairlines' Pop Mart in Bethlehem.

After many years of being a client of American Hairlines in Bethlehem, Lauren Midlam is now a featured designer in the salon's clothing shop, Pop Mart.

She is making her fashion designer dreams come true with the official launch of her LM Style Bar line of clothing, which is now being sold there.

The owners discovered the designer when a mutual friend wore one of Midlam's skirts to a hairstyling appointment.

Pop Mart held an official launch party for the new line last night.

Midlam, who has worked in the fashion industry for more than a decade, said the launch of her own line was a long time in coming.

“I worked in the industry knowing that I always wanted to have my own clothing line,” said Midlam. “It gave me the experience in all of the different aspects of the industry.”

She described her clothing line as being high-quality women's wardrobe foundations that are easy to mix and match, but still have detailing that make them stand out as unique.

She launched her online store, www.LMStyleBar.com, in September and began selling at Pop Mart about three weeks ago.

Dave McCormack, a co-owner of the store, said the clothes are already selling “like hotcakes.”

He said sales have been so strong Midlam has had to replenish her stock several times already.

McCormack said he's happy that the store can support a local designer.

“We really do stress that when people ask. We tell them that it's a local designer and that the construction is tremendous,” he said.

Midlam said she's gotten a great deal of local support in the launch of her clothing line. She noted that 401 Creative of Allentown handled the photo shoot of her clothing line, with models posing at the new STEPS building at Lehigh University in Bethlehem.

Stacy Wescoe

Stacy Wescoe

Writer and online editor Stacy Wescoe has her finger on the pulse of the business community in the Greater Lehigh Valley and keeps you up-to-date with technology and trends, plus what coworkers and competitors are talking about around the water cooler — and on social media. She can be reached at stacyw@lvb.com or 610-807-9619, ext. 104. Follow her on Twitter at @morestacy and on Facebook. Circle Stacy Wescoe on .

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