Bon-Ton Stores Inc. of York announced that comparable store sales for the four weeks ended July 28, 2012 were even with last year. Total sales decreased 0.1 percent to $173.4 million in the current year compared with $173.6 million in the prior year period.
For the second quarter of fiscal 2012, comparable stores sales increased 0.1 percent. Total sales for the 13 weeks ended July 28, 2012 decreased 0.1 percent to $594.9 million compared with $595.5 million for the prior year period.
Year-to-date comparable store sales decreased 0.6 percent. Year-to-date total sales decreased 0.8 percent to $1,235.6 million compared with $1,245.4 million in the same period last year.
President and CEO Brendan Hoffman commented, “We were pleased with our July sales performance. Our semi-annual home and furniture sales event posted a strong increase largely due to the successful introduction of new fall goods.
“We were particularly pleased with customer response to our new wear-now offerings in ladies' apparel, shoes and accessories. In addition, customers responded favorably to our promotional marketing changes and our clear message of value. Our inventory has transitioned such that we are well-positioned to capitalize on the early sell-through of fall merchandise as we head into the second half of the year.”Financial results for the second quarter of fiscal 2012 are scheduled to be released Aug.16.